Striving to realize our vision and to continuously create social and economic value
Based on our vision to "Create a world where everyone has the freedom to make awesome things that matter," our mission is to "launch positive updates to society through business collaboration with people seriously tackling issues."
The word "Sun" in our company name is taken from the sun itself, the infrastructure that nurtures all life on Earth. The symbol * (Asterisk) is a symbol used in many programming languages to represent multiplication. The company name "Sun*" embodies our intention to light up and nurture the world with the light created through collaboration with all our clients, employees, business partners, local communities, shareholders, institutions and other stakeholders.
The wellbeing of mankind, society and our planet is a prerequisite for us to evoke the innate creative instinct all humans have, and create "a world where everyone has the freedom to make awesome things that matter."
It's based on this philosophy that we drive our various initiatives from a long-term perspective, across all countries, regions and businesses Sun* is involved in, so as to continuously generate social and economic value.